SWOT Analysis Starwood Hotels & Resorts

Starwood Hotels & Resorts is world’s leading hotel management company in US. The company was originally founded in 1969. Headquarter of Starwood hotels & resort in located in Stamford, Connecticut. This huge company employs 145,000 people on its 992 different locations. The net revenue generated by company in year 2011 is more than $ 5 billion. Starwood Hotels & Resorts offers various operational services and management services for hotels, spas, resorts and other vacation properties. The famous 9 brands owned by the Starwood Hotels & Resorts include Sheraton, Westin, W Hotels, St. Regis, Aloft and Le Meridian.

Strengths

• The support of Starwood Hotels & resort for manufacturing of luxurious lifestyle products and adopt innovative marketing strategies that enhance the trust of customers within the company.

• Strategic acquisition and pipeline development is strong feature of this company.

• Starwood Hotels & Resort strengthen its roots in foreign markets and investing capitals in emerging markets of Latin America, Middle East, Asia Pacific and Africa.

• Starwood Hotels & Resorts initiated innovative services for consumers opted for particular travelling needs and its brand acquisition of Element and Aloft is investment for this purpose.

• The company of Starwood has integrated its services with modern technology to provide ultimate entertainment to its customers. Microsoft surface is installed at Sheraton Hotels for this purpose.

• The huge employee strength is key factor in progress of company.

• Loyalty program by Starwood hotels ensure customer loyalty.

Weaknesses

• The company primarily focuses on domestic market and depends upon the business from local market of US.

• During the economic decline Starwood Hotels & Resorts face problems for its high price luxury brands.

Opportunities

• New emerging markets like China and India provide vast opportunities for expansion of resort business.