SWOT Analysis on Lubrizol

Lubrizol started off on July 31, 1928 as The Graphite Oil Products Company in Ohio, United States. The company was established by Kent Smith, F. Alex Nason, Frank A. Nason, Kelvin Smith, Vincent Smith and Tommy James (introduced Lubrizol’s first gasoline additive). On September 10, 1929, Lubrizol’s first product, a graphite oil and applicator marketed under the Lubri-Graph name, was start on. The young company transforms its name to The Lubri-Graph Corporation. Lubrizol is an area of expertise chemical company drawn in specialty additives for lubricating oils as well as additives, together with surfactants and deforming mediator, for paints, inks, smear, metalworking, and other industrial markets. The company is organized into two business section: 
• Lubricant additives (Lubrizol Additives) and specialty chemicals

• Materials (Lubrizol Advanced Materials including Noveon). Lubrizol plans to meet that aspiration by bring in new products, increasing it to new position, civilizing costs and efficiency, and get hold of companies.

Lubrizol SWOT Analysis

Lubrizol Strengths

• Its key strategic focus to achieve top line and earnings growth includes driving organic growth and product innovation, new products and new applications.

• The company will also focus on selective acquisitions either in specialty chemicals or industrial fluids, complementing Lubrizol’s existing business lines.

• The key goal for Lubrizol has been to make it one of the world’s largest and profitable specialty chemical companies.

• Lubrizol is an area of know-how chemical company drawn in specialty for lubricants.

Lubrizol  Weaknesses

• With the crisis in the finance, this corporation has loss too much. The weigh down has increased on them.

• Clients have taken on to the truth that Netflix just purchases a imperfect amount of new discharges right away, choosing to stay behind a rareness of weak to purchase the size of its provide at inferior expenses.

Lubrizol Opportunities

• Distributing their products directly to computers of clients is possible to be the after that uprising in how customers buy their products by just sitting in their homes.