SWOT Analysis of Vitamin Water

Vitamin water SWOT analysis covers the internal and external environmental factors. These factors have positive and negative factor on Company’s position however, the balance could be maintained by covering the weaknesses with strengths and reduce the impact of threats by the provided opportunities.

Strengths

• Strong brand positioning in the market.

• The labeling and printing on the bottles are very creative which is found to be the appealing feature for its consumers.

• One of the fastest leading water bottled brand to be known in the industry.

• A strong online presence with the same creative brand outlook.

• The brand contains 15 functional varieties combined with unique nutrients.

• Vitamin Water’s candy color design has the most demand amongst the consumers for its impactful design and creative advertisements.

• Diversified flavor available unlike other water bottled brands.

• Each bottle has 125 calories.

• It has Strong market share.

• Creative advertising campaign and its market positioning as a fun, trendy and healthy drink is one of the successful reason for the recognition of the brand.

Weaknesses

• The Vitamin water is criticized for being an unhealthy beverage and presents a deceiving image for the consumers.

• Less advertising of products in other 50 demographic regions.

• An 8 ounce serving contains only 66 calories where the actual serving size is 2.5 that contain a total of 165 calories.

• Fluctuation in demand can fade away the brand image.

• 33 grams of sugar in each bottle can create problems like obesity, diabetes and other health problems.

• More expensive compared to other enhanced water products.

• The brand is often times marketed to complement as weight loss regime. Even no- calorie vitamin water cannot be considered as healthy due to the artificial sweeteners added to develop a taste in the water.

• Mostly people prefer to buy natural water compared to vitamin water.

Opportunities