SWOT Analysis of Pacific Life

Pacific life was initially founded by Leland Stanford, who was governor of California in 1868. This insurance company offers mutual funds, annuities and various life insurance plans for personal and business community. More than 100 companies of U.S are counted as clients of Pacific Life Insurance Company.  The objective of company is to meet needs of individual customers and business clients. Pacific life enables its customers to acquire financial independence with help of various plans. Whether customer is in need of lifetime income, small business solution or retirement plan Pacific life provides solution for all type of clients.

Strengths

• Pacific life is completely customer oriented organization and priority is given to customer requirements and needs.

• Risk management is valued at every level of company.

• Team work is practiced to provide best solutions to customers.

• Customers that include contract owners or policy holders are part of the company as it is mutual holding company.

• Decisions of company are not affected by stock price; therefore company can make necessary steps for benefits of clients.

• Continuous evolution of innovative products according to the needs of customers of company.

• Company can choose market or business independently according to its own evaluation.

• The consistent performance of company is ensured with continuous capital growth and its attention on quality assets.

• Company follows cautious strategies of hedging.

• Provides highest possible benefits to policy holders of company.

Weaknesses

• Different segments of company share only few strategies.

• Choice of customers according to set criteria.

• It does not acquire benefit from cross selling.

• Company offers few growth chances for its employees.

• Advertising expense is quite high

Opportunities

• To enhance the flexibility for producers more designed processes and administrative system can be introduced.

• Pacific life can offer more detailed information to customers and producers comparatively to other company to enhance the trust of producers.