SWOT Analysis of Jamba Juice

This is the detailed SWOT Analysis of Jamba Juice which covers the internal and external audits of company based on the important key factors such as market share, brand value, customer satisfaction, financial position, marketing strategy, competitors, economic conditions and others.

Jamba Juice is started with the mission to provide fresh juice to the customers through their 743 locations spreading in 30 states and their revenue is exceeding to $248 million. The health conscious people like to drink these drinks, which are reasonable for the middle class. The clients can get the SWOT analysis of Jamba Juice, which is provided for their information to make their decision while visiting there.

Strengths

• It is well known brand

• Spread globally

• Its meal and beverages are healthy and they have proteins

• This brand introduces kids menu and good beverages for children

• In the category of growth, the snack brands get record market share

• It starts the emerald products to launch the provision of breakfast on the go.

• In the regional grocers, it has expanded the pop secrets in the regional grocers and it also introduces various new products

• Juices and other smoothies are prepared from fresh and locally grown ingredients

• Strong appreciation from the local people

Weaknesses

• The revenue generation of the competitors is exceeding to Jamba juice

• It is not liked by people during winter in the Northern areas

• Do not have enough uniqueness if compare them with its competitors

• The cost of raw material is unchanged

• Late entry in the market

• Clinical differentiation is reduced too much

• There are only three forms in which these products are offered to the clients

• This is the small companies and it has limited and reduced capabilities to offer juices in less flavors

Opportunities