SWOT Analysis of Instagram

This is the detailed SWOT Analysis of Instagram which covers the internal and external audits of company based on the important key factors such as market share, brand value, customer satisfaction, financial position, marketing strategy, competitors, economic conditions and others.

Fundamentally, Instagram is the mobile application, which is introduced by Facebook and it is used for sharing of images. The clients use it for capturing the pictures and share it to other people and people can also use it for the moments of the world. The users get it done for the toning of pictures with the selection of the multiple filters. Most of the people want to share their photos and videos online and all of the internet users can get these pictures and videos. It is fast and beautiful and the people can share their photos and videos with their friends and families.

Strengths

• People can post these photos and videos on multiple platforms including Facebook, Twitter, Google+ and many more.

• It is added with 300+ million active users with it

• It can enhance the strength of parent company like Facebook

• Highly educated and trained employees are attached with it

• It has the strong support of its parent company

• It is added with filters, which are used to make their photos unique and make the event stylized

• It is added with direct messaging or instagram direct. Now the users can send their message and they can be engaged in the picture conversation.

Weaknesses

• Various users has raised the issue to privacy

• Picture and video shared on instagram can be found in low quality

• Various other social media platforms are also here, which can share limited market share of growth rate

• Quality of pictures can be low after getting it received

• Required application download is weak

• Only Android or iPhone users can use this application

• Limited capability of liking and commenting

• Required to follow to view the content

Opportunities