SWOT Analysis of Accenture
SWOT analysis of Accenture company that is providing Management consulting, technology and outsourcing services. It was founded in 19889 and headquarters are in San Francisco, California, United States. It has been operating in professional and technology services industry and serving customer world wide.
Strengths
• Accenture is a world’s largest consulting firm in terms of revenues.
• It is also listed in Fortune 500 companies.
• Strong workforce of approximate 305,000 employees.
• It is providing services to its client in 200 cities and 50 countries.
• Strong revenue and profit streams.
• It has five operating groups; Communications, Media & Technology, Financial Services, Products, Resources, Health & Public Services.
• Strong marketing & branding via television and print media.
• In 2013, It was ranked 9th in the Top 50 Companies for Diversity
• It has won several awards in year 2013 & 2014 for Corporate Responsibility, Worldwide Cloud Professional Services and Best Employer.
• Strong business relations because of partner driven approach being followed by Accenture.
• Continues improvement process
Weaknesses
• It has major dependency on consulting services.
• It only opts for heavy sized project rather than small and mid size projects due to which its direct competitors gaining market share.
Opportunities
• It should small and medium scale project to target mid-sized market.
• Focus on technology & outsourcing services.
Threats
• Fierce competition from its direct competitors mainly from IBM.
• Since it deals in heavy project so as a result the cost reduction process will won’t work during recession.
• Weak performance in few regions and government sectors.
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