PTCL SWOT Analysis

Pakistan Telecommunication Company Ltd (PTCL) is the largest telecommunication company of Pakistan offering number of telephony and Internet services to customers. This topic is covering the Strengths, weaknesses, opportunities and threats of PTCL in detail.

Strengths

• Oldest Telecommunication Company of Pakistan founded in 1947.

• All the telecommunication companies operating in Pakistan directly or indirectly dependent upon PTCL network.

• PTCL maintain the records of customers in an organize way that is not the case with other private

• Telecommunication companies in which the numbers are allocated without proper verification.

• PTCL can be used as a backup network if the mobile networks are down due to any reasons.

• It has been offering speedy Internet DSL connection to the customers and also offers concession to the students

• PTCL is offering multiple services which includes TV, Internet and Telephone using local loop.

• The largest landline network of Pakistan.

• It offers low rates for the national calls as compared to mobile networks.

Weaknesses

• Flat organizational structure

• Bureaucratic environment.

• Political intervention in decision making.

• Extra employee overhead due to extra hiring.

• Customer service is very poor specially in Internet services

• Vwireless coverage and service is very poor.

• Functional units are not well organized.

• Bad debts due to non payments of bills.

• Weak marketing of new services.

• Lack of technical staff in DSL technical support.

• People used to give bribe for new connection of Landline.

• Form processing for new connection takes more time in larger cities.

Opportunities

• Joint ventures with other telecommunication companies for introducing new services.