Panera Bread SWOT Analysis

The Panera Bread Company is a well known nationwide brand that provides finest food quality in a sophisticated ambience.

Following is a SWOT analysis of the Panera Bread to analyze its potential strategic strengths in the market and what opportunities and threats lay ahead for the company:

Strengths

• Strong brand image all across the country.

• The company is known as the pioneer in the bakery “first casual “segment of the whole industry.

• A core competency of Panera bread is in artisan foods .The Company’s artisan bread is considered to be a signature product for its loyal customers.

• Strong customer loyalty, the company provides all its customers an attractive and appealing menu to cater the needs of all health conscious customers.

• Highest quality of food available.

• The ambience of the restaurant gives a warm and at home kind of feel to the customers.

• Strong market in the niche segment.

• Wifi facility is also available.

• The company has a cost advantage over its rivals. Panera can lower the cost of its menu and can easily charge its product at higher prices whenever possible keeping in mind their competitive edge in the market.

Weaknesses

• The brand presence of the company is not as strong as compared to Star bucks. If the company works on improving its brand image it can help them to boost profit immensely.

• The company has not been able to increase the quantity of customers who dines at the restaurant.

• Due to its restricted criteria the company cannot open its franchise easily.

• The company doesn’t provide the fastest take away and pick up option just like other known restaurants.

• The company is only confined to North America and hasn’t been able to set a mark outside the country.

• The company earns lesser revenue than other competitors and need to expand itself globally.

Opportunities