Lincoln National Corporation SWOT Analysis

In 1905, the Lincoln National Corporation was founded which is based on the industry of insurance and asset management. The company was headquartered in the Radnor, Pennsylvania, United States and the functions of the company are controlled, executed and accessed by the president and CEO, Dennis R. Glass. Lincoln National Group is the name used for the marketing factors for LNC and also for its subsidiaries. The LNC was developed in 1968 under the law of the state of Indiana. 

Strengths

• The company has a very strong position attaining the loyalty of the customers in the market.

• The very strong management team is working in the company that increases efficiency in the production.

• The products and services provided by the company are very unique and up to date that increases the demand as compared to the competitors.

• The supply chain of the company is very strong as in case of providing the services to its distributors.

• The premium rates of the company are increasing and because of which commission is also improved.

• The prices of the company provided to its customers are very reasonable as compared to its competitors.

Weaknesses

• The numbers of employees working in an organization are less and some of the experienced employees resigned.

• The startup cost regarding to the implementation of new plans and strategies are very high that affects the company’s effectiveness.

• The mortgage facility provided by the comp any is very poor because of the subprime issues in the market.

• The decrease and instability in the financial issues is the weakness as regarding the insurance policies.

• The company is often slow in the changing the environment of it as with the requirement of the market.

• The competitors of the company in the market are very strong in their reputations.

Opportunities