Intel Corporation SWOT Analysis

adam June 4, 2010 Information Technology No Comments

Introduction

Intel is the leading company in microprocessor market. In mostly computers about 80% have the Intel microprocessor. Intel manufactures microprocessors, mother boards, flash memory and connectivity products.

SWOT Analysis

SWOT is the tool to see that where organization stands, which areas required improvement, which areas required serious consideration, which would be the source of growth, which things need avoidance and so on. The SWOT of Intel will help to understand the position of Intel in the market.

Strengths

Intel is the largest microprocessor manufacturer company in the world. Most of the computer manufacturer and users asked for Intel microprocessor. It has the largest market share of about 80% around the world.

Intel has been successfully recognized as brand, whenever you think about PCs the first name came in mind regarding computer architecture is Intel. People rely on Intel products as it is most reliable name.

Intel produces specialized products as it has captured only one area. Its employees are skilled in that area so it manufactures best products because of specialization in products.

It keeps on improving its products like Intel introduced many versions of core 2 processor and every version are improved than the previous one. These improvement in products not only helps in stronger the customer base but also satisfying the customers.

Strong finances are also the important thing for a company to make innovations and improvement and also taking risks regarding new products. Intel is also backed up by strong finances which help it to lead the market.

In Intel there is a skilled and experienced employees with great knowledge about the area they are working in. this is another reason for its success.

Weaknesses

In Intel there is lack of formal strategic plans, employees make their own strategies to work which sometimes got success and sometimes the face a big loss.

Sometimes technical problems have found in the products which needs consideration because it can weakens the customers’ base.

There is lot of work load on the employees so they could not balance work life with social life. Also the management prefers those who do a lot of work rather than those who are creative and competent.

Opportunities

As the time passing the demand for computer products increasing rapidly which is opening the doors for the success of Intel. The increasing demand is great opportunity for Intel.

As New technologies are emerging, creating the ways to innovate products and for the new products as well. Through product differentiation Intel can capture more market.

Threats

Competitors like AMD are trying to improve its products which can give the tough time to Intel’s microprocessors.

Product specialization of Intel can become a big threat. If any competitor hit the market by manufacturing fabulous microprocessor then the demand for Intel’s processor would be low and there is no back up products through which company can survive.

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