Abercrombie & Fitch SWOT Analysis
Abercrombie & Fitch is an American retailer that has been operating in retail industry. It was founded in 1982 by David T. Abercrombie Ezra Fitch and is currently headquartered in New Albany, Ohio, United States.
Strengths
• It has retail stores at 400 locations in United States.
• It is expanding its market internationally.
• It deal in variety of product; Apparel, accessories, personal care and footwear.
• It has 13,000 full time and 66,000 part-time employees.
• It has presence in Asia, Latin America, Asia and Canada.
• Abercrombie & Fitch has three brands;Abercrombie Kids, Hollister Co., and Gilly Hicks.
• Strong marketing strategy
• Stores are designed in unique format.
Weaknesses
• The product prices are on higher side as compared to direct competitors.
• The company has been legally accused in subject of its employment practices, treatment of customers, and clothing styles.
• They have limited number of brands.
Opportunities
• There is a great opportunity to penetrate in existing market specially in Canada, Europe and Asia.
• Untapped areas can be explored to uplift revenues and profits.
• Abercrombie & Fitch can can think about acquiring and franchising to increase its market share in International market.
• Launch brands for other segments
Threats
• It has been facing strong competition from Urban Outfitters, American Eagle, Tommy Hilfiger and The Gap.
• New players in the market launching their innovative and quality products.
• Brand switching is common in customers.
• It has closed almost 170 retail stores since 2009.
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