Aaron’s Inc. SWOT Analysis

Aaron’s is a public owned company with its limited services to North America. The company was initially started in 1955 by John M. Glenn. The company headquarters are in Atlanta GA, U.S.A. The main focus of the company is to furniture, electronic appliances, retail sales and leases related to computer.

Strengths

• Product line offered by the company is too diverse.

• The company is operating in 1814 stores locations including Owned Sales and lease ownership stores, Rimco stores, Franchised Salo stores and Aaron;s office furniture. Among the stores being operated 1,150 are company owned stores and 664 franchised stores.

• The company itself is a manufacturer as well as a retailer because the company is operating in three major breakups including sales and lease ownership, manufacturing and corporate furnishing.

• The business model of the company is non credential in fact it  operates on the business course of action of ‘rent to own’.

• The market is fully occupied by the company as it entraps both the up and down market.

• Aaron’s offers its sponsorships for NASCAR racing; Aaron’s cycling team and the pre seasonal documentaries.

• Employees operating the company are round about 1000 in number.

• Total assets of the company are worth $1.13 billion with 11 manufacturing plants of Aaron’s Inc. that are operational in United States  known by the name of  ‘MacTavish Furniture Industries’.

• The revenues had a positive increase to about 7 % as compared to the previous fiscal year and reached up to $1.877 billion as compared to that of $1.753 billion.

Weaknesses

• Their net income is totally dependent upon the profits of new stores as there is a mall management in case of maintaining equality between the historic and new stores.

• The company has been involved in either shrinking or winding up its working areas like that in the case of selling furniture division.